The Purpose Playbook is a mission-driven podcast dedicated to shining a light on entrepreneurs and organisations who are making a positive impact. Through insightful interviews and community-building, the podcast aims to inspire listeners to find and pursue their own sense of purpose.
Despite a compelling concept, The Purpose Playbook needed a cohesive strategy and brand identity to grow its audience and inspire meaningful engagement. Key hurdles included:
Establishing a Distinctive Brand: Differentiating the podcast in a crowded market while conveying its philanthropic and purpose-driven ethos.
Engaging Content & Promotion: Developing a content plan, social media presence, and outreach strategy to attract quality guests and sponsors.
Driving Listener Growth: Launching a professional website and consistent marketing channels to generate a loyal following and expand listenership.
We created The Purpose Playbook from inception to launch, crafting a holistic marketing and content strategy:
Strategy & Naming
- Worked closely with the creators to define their vision, guiding values, and target audience.
- Developed the “Purpose Playbook” name and overarching brand positioning, emphasising inspiration, community, and impact.
Branding & Design
- Created a warm, energetic visual identity, logo, colour palette, and typography, that captured the podcast’s spirit of collaboration and purpose.
- Established brand guidelines to ensure consistency across all channels.
Website & Social Media Setup
- Designed and built a user-friendly website featuring guest profiles, episode links, and calls to action for sponsorship and guest outreach.
- Launched dedicated Instagram, LinkedIn, and Spotify profiles, implementing cohesive branding and engaging storytelling.
Guest Outreach & Sponsorship Coordination
- Identified and approached influencers, entrepreneurs, and organisations with purpose-driven missions.
- Coordinated sponsorship opportunities, encouraging brands to donate gifts and resources to featured charities.
Our integrated approach yielded significant growth and engagement:
- 16,694 Plays Since June 2024: Demonstrates rapid listener acquisition and sustained audience interest.
- 4300% Increase in Spotify Following & 10,700% Increase on LinkedIn: Clear indicator of effective branding and promotional strategies.
- 18,700% Instagram Following Increase: High-impact social campaigns and compelling content drove exponential growth.
- Season 1 Sponsorship Success: Sponsors donated over £4,000 to guests’ charities and organisations, fulfilling the podcast’s mission to “pay it forward.”
- Organic Reach of 10,000+ on Instagram and 22,000+ Video Views: Consistently engaging content attracted a vibrant, purpose-driven community.
The Purpose Playbook has evolved into a thriving platform for purpose-driven entrepreneurs and organisations, creating real impact through storytelling, community-building, and philanthropy. With a strong brand identity, strategic outreach, and engaging content, the podcast has not only grown its audience but also fostered meaningful connections between guests, listeners, and sponsors. Its rapid success demonstrates the power of aligning mission with strategy, proving that when purpose meets action, real change happens.
