Storyybrook School is a brand-new primary and secondary provision set to open in January 2025, dedicated to offering a nurturing, forward-thinking learning environment. With a focus on innovative teaching methods and holistic student support, Storyybrook School aims to deliver a transformative educational experience.
Establishing a Compelling Identity
As a new school in a competitive sector, Storyybrook needed a memorable, cohesive brand that resonated with parents, students, and the local community.
Creating Consistent Marketing Collateral
From brochures to policies and procedures, all materials had to align with the school’s ethos and demonstrate its commitment to high-quality education.
Driving Initial Enrolment
Launching a new school requires early, tangible interest, and the leadership team wanted a strong enrolment pipeline before opening.
Naming & Positioning
We created the name “Storyybrook,” capturing the school’s mission to help children write their own success stories. A strategic brand positioning statement was developed to communicate the school’s focus on innovation, nurturing care, and academic excellence.
Brand Identity
A cohesive visual identity, including the logo, typography, and colour palette, was designed to reflect the warmth, creativity, and aspirational nature of the school. This foundation was extended to all branded materials.
Website & Collateral
Website: We built a user-friendly, informative website that showcased the unique learning environment, teaching philosophy, and enrolment process.
Brochures & Policies: We developed clear, engaging brochures and detailed policies and procedures to give stakeholders confidence in the school’s structure and approach.
Launch Event & Campaign
We organised a dynamic launch event aimed at introducing Storyybrook to parents, local authorities, and the broader community. Tailored communication campaigns were rolled out across digital channels, leveraging storytelling and testimonies to build excitement and trust.
By crafting a distinctive name, unified brand identity, and robust marketing collateral, then capping it all off with a well-executed launch event, Storyybrook School entered the market with clarity, purpose, and momentum. The immediate enrolment interest and positive community feedback highlight the importance of thoughtful branding and strategic communication in successfully launching a new educational venture.
