Storyy Group is a mission-driven organisation dedicated to improving the futures of young people through a variety of services. Originally formed from seven separate businesses, Storyy Group brings together alternative provision, supported accommodation, children’s homes, traineeships, apprenticeships, and more, all under one umbrella. Their core mission is to ensure that every young person has access to the care, education, and opportunities they need to thrive.
Despite having a powerful purpose and extensive service offerings, Storyy Group faced several hurdles:
Unifying Multiple Brands
With seven businesses merging, there was a pressing need to condense and streamline the overarching narrative.
Clarifying the Message
They needed a clearer, more cohesive message that would resonate with local authorities, schools, parents, and the wider community.
Demonstrating Purpose
Storyy Group aimed to better articulate its core mission of supporting young people across educational, emotional, and vocational pathways.
Our agency worked closely with Storyy Group to align their brand and messaging with their impactful vision. The project encompassed:
Brand Positioning and Messaging
01 We created a unified brand story that expressed Storyy Group’s purpose, values, and services in a clear, emotive manner.
Full Brand Identity
02 We created a unified brand story that expressed Storyy Group’s purpose, values, and services in a clear, emotive manner.
Website Design and Build
03 We created a unified brand story that expressed Storyy Group’s purpose, values, and services in a clear, emotive manner.
Communication Campaigns
04 We created a unified brand story that expressed Storyy Group’s purpose, values, and services in a clear, emotive manner.
- New Referrals: Storyy Group saw a significant increase in referrals for their Alternative Provision.
- Social Growth: Follower counts rose by 65% across Instagram and LinkedIn.
- Website Traffic: Up by 41%, demonstrating greater awareness and interest in Storyy Group’s services.
- Highest-Performing Reel: Amassed over 7,000 views, effectively showcasing Storyy Group’s dynamic content.
- Instagram Reach: Improved by 8,456%, skyrocketing brand awareness and engagement.
- LinkedIn Engagement: Boosted by 90%, connecting with more stakeholders and potential referrers.
- Email Marketing: Achieved an average 39% open rate and 26% click-through rate, outperforming industry benchmarks.
- LinkedIn Newsletter: Established in June 2024 and grew to 308 subscribers, fostering a dedicated readership from scratch.
By unifying their brand identity, refreshing their messaging, and rolling out a strategic marketing campaign across digital and print channels, Storyy Group successfully demonstrated their wide-reaching purpose and strengthened relationships with key stakeholders. The reimagined brand now resonates more powerfully with schools, local authorities, and families—ultimately driving referrals, engagement, and meaningful impact in the lives of young people.
