Project Homes is a purpose-driven consultancy and property development company focused on creating safe, nurturing environments for children and young people in care. Founded by experts in property investment and social care, the team sought to build a strong brand presence and generate quality leads for its Children’s Home and consultancy offerings.
While Project Homes had a clear mission, transforming property investment into meaningful social impact, they needed a cohesive brand identity and go-to-market strategy. They faced the following hurdles:
Brand Clarity
With a new name and concept, they required a brand that would resonate with ethical investors, care providers, and existing children’s homes.
Digital Presence
Lacked a modern, user-friendly website to showcase their services, success stories, and ongoing projects.
Lead Generation
Needed targeted marketing campaigns and collateral to drive inquiries and establish credibility in the care sector.
Community Building
Wanted to foster ongoing engagement and a support network for investors and care providers alike.
We collaborated with Project Homes to create a holistic strategy that positioned them as the go-to experts in care-focused property investments.
Naming & Brand Development
Conducted workshops to clarify Project Homes’ mission, vision, and unique selling points.
Crafted a name and visual identity to reflect purpose, warmth, and expertise.
Website Design & Collateral
Built a responsive, user-friendly website featuring clear service overviews, case studies, and lead capture forms.
Developed brand collateral (brochures, pitch decks, digital ads) aligned with the new visual identity.
Social Media & Email Outreach
Executed strategic social media campaigns to grow brand awareness and engage prospects.
Ran targeted email campaigns introducing Project Homes’ services to potential investors and care providers, nurturing leads through an automated funnel.
Community Building Roadmap
Began planning an online community platform for investors and care providers, enabling knowledge sharing, networking, and ongoing support.
- Two New Children’s Homes: Leveraging the brand’s credibility and digital presence helped secure two major projects to develop new children’s homes.
- Four Consultancy Clients: Targeted outreach campaigns resulted in four ongoing consultancy agreements with investors and care providers seeking Project Homes’ expertise.
- Enhanced Brand Recognition: Clear messaging and cohesive visuals positioned Project Homes as a leader in ethical property investment and social care solutions.
- Community Platform in Progress: Currently working on an online hub for Project Homes’ partners, designed to deepen engagement and provide ongoing resources.
Through strategic naming, branding, and multi-channel marketing, our agency empowered Project Homes to rapidly expand its client base and social impact. By continuing to refine their digital presence and community-building efforts, Project Homes is set to elevate the standard of care-focused property investments and support even more vulnerable children and young people across the UK.
