Illuminate AP is a start-up alternative provision based in Bournemouth, dedicated to transforming the lives of young people aged 8–16. With their innovative RESET Programme, they offer a tailored, 12‑week intervention that supports students in reintegrating into mainstream education and overcoming personal challenges.
As a new entrant in the education sector, Illuminate AP faced several hurdles:
Establishing a Credible Brand
As a start-up, they needed a strong, clear identity that would stand out in a competitive market.
Clarifying the Message
They required a cohesive narrative to communicate the benefits of their RESET Programme to schools, local authorities, and the wider community.
Driving Referrals
Generating sufficient interest and engagement to secure placements and fill their provision with young people was essential.
Our agency worked closely with Illuminate AP to build their brand and marketing strategy from the ground up:
Brand Positioning and Messaging
We developed the name, visual identity, and positioning, creating a logo, typography, and colour palette that reflected their mission and values.
Website & Collateral
user-friendly website was designed and built to showcase their services, the RESET Programme, and success stories, supported by clear, impactful collateral.
Targeted Launch Campaigns
We ran tailored campaigns aimed at schools and local authorities, ensuring the message was delivered in a natural, approachable tone.
Email Outreach
Our strategic email campaign generated 48 referrals over a two-month period, helping to rapidly fill the new site with young people.
- Enhanced Stakeholder Engagement: Targeted campaigns resonated with schools and local authorities, establishing trust and driving ongoing interest.
- 48 Referrals in 2 Months: Our email outreach directly contributed to a strong pipeline of referrals, proving the effectiveness of the messaging.
- A Robust Brand Foundation: The comprehensive brand identity and clear positioning have provided Illuminate AP with a solid platform for future growth and success.
By building a unified brand from scratch, including name, positioning, visual identity, website, and collateral, and executing targeted launch campaigns, we helped Illuminate AP rapidly establish themselves as a trusted alternative provision in Bournemouth. The measurable success, including 48 referrals in just two months, demonstrates the power of clear, authentic communication in making a real impact on the lives of young people.
